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About tokidoki

Tokidoki, which translates to “sometimes” in Japanese, is an internationally recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought- after global lifestyle brand. tokidoki offers an extensive range of products which include apparel, handbags, cosmetics, accessories, toys and more. Simone Legno, tokidoki’s creative director, was born in Rome, Italy and from a very young age developed a deep love of Japan and a fascination with world cultures. Combining Legno’s unique talent and creativity with Mohajer’s business acumen, tokidoki has grown exponentially. As an innovative company, tokidoki is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships.

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my discovery

tokidoki is one of, if not, my favorite brand that i have ever discovered. i was introduced to tkdk by a youtube channel called "psytoyreviews", and ever since then my underlying love for the brand has turned into nothing but a giant obsession.

though i have taken an interest in this brand for a long time, i didn't get my first figure (nectarina from unicorno series 8) until christmas of 2020, and after that i pretty much left the brand in the back of my mind (つ﹏<)・゚。 it took me around three years to regain my interest, which came back when i went to kinokuniya with a friend and found out how accessible tokidoki items actually are here in nyc !! ever since then it's been up from there.

part of my collection

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